Saturday, October 17, 2009

The Hard Part - Promotion

Affiliate Marketing IS promotion. You need to get your advertising out on the internet where potential buyers can see it. There are a TON of different ways you can do this, but I'll go over a couple of the most popular methods.

1. Article Marketing. Also known as "Bum Marketing" which was a term coined by Travis Sago, the 'original bum marketer'. The concept behind bum marketing is fairly simple. You write articles with good information in them, and at the bottom if each articles is a link that you place so a person can learn more about your product. Every article stays on the internet forever, and it will be viewed over and over. This is by far the cheapest method, and the best for Internet Marketing newbies to start out with.

2. Next up: PPC, which stands for Pay Per Click. Pay per click is exactly as it say; you pay for every click on an advertisement created by you. Google Adwords is the most widely used PPC advertising system, but it is NOT EASY to learn as a beginner. Since each click costs you money, you need to figure out how to get the customers who are nearly ready to purchase a product. I started out with PPC, and boy was that a huge mistake! It sounded glamorous, but is became a black hole for my bank account. If I could start new again, I'd go with article markting in a heartbeat.

PPC Advertisements are the ads that you see on the right hand side, or the top of Google results. They are in yellow boxes, you can't miss 'em!

So those are the two most widely used methods for creating quality targeted traffic. What I mean by targeted is visitors who are already interested in the particular subject that your product caters to. If I get a visitor looking for a Golfing guide, and my site is promoting a guide about Parenting, then that visitor probably won't be interested in my product and will just click out of my page. So that is why you want your traffic to be targeted.

That's enough for now, you've got enough to digest!

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